Peloton Collaborations

Over the years there have been more and more Peloton collabs. That is, Peloton will partner with different brands for apparel, to sell their merchandise or to give their members an exclusive benefit.

Some of the recent Peloton collab announcements:

Funny sidebar about the Dicks partnership: recently I stayed at a Pittsburgh hotel. Dicks is headquartered in Pittsburgh.

Anyway, behind the desk at the hotel I saw a Peloton water bottle. So I asked, “OK, who’s the Pelopeep here?”

After getting a quizzical look, one person responded that Dicks had been there the week before and was handing out water bottles to guests to promote the new partnership.

Wish I’d stayed at the hotel then!

Here is a rundown of all of the Peloton retailers.

leah at peloton store lululemon launch natick mall
Photo credit: Leah Ingram.

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Why does Peloton enter into collaborations

It seems obvious that Peloton has aligned itself with so many different brands for one reason: to make Peloton accessible to the most people as possible.

Also, to earn more money. I get it.

And, frankly, I appreciate that there are way more places where you can buy Peloton products now. OK, now onto that list of Peloton collabs.

Peloton and the NBA and WNBA

I just read this update from CNET about a new Peloton partnership with the NBA and WNBA. It’s about how Peloton members can watch basketball games, in season, like they would watch TV on their Peloton. Also, there’s supposed to be some NBA/WNBA themed classes coming soon.

Here’s the announcement from CNET:

“Peloton users will have access to NBA-influenced classes, and those who also have a subscription to NBA League Pass will be able to stream games on the attached screen while they’re working out.”

CNET

Adidas and Peloton collab

I first wrote about the Adidas X Peloton partnership when covering the brands that instructors wear.

Ally Love was one of the first instructors to partner with Adidas. Then the company created different lines of clothing with the brand. This included apparel under the Ivy Park label (part of Beyonce’s empire).

Amazon and Peloton

I was so excited when Peloton decided to start selling its wares on Amazon.

I devoted this entire article to Peloton on Amazon.

Bottom line: the only hardware you can order from Amazon are the original Bike and the Peloton Guide.

However, the Peloton store on Amazon lists plenty of accessories (weights, mats, yoga straps) and apparel.

Plus, fun stuff like this Peloton magnet decal that I put on my car. It was a lot smaller than I expected. Nonetheless, I proudly have it on the back of my (very dirty) Subaru Forester.

peloton car magnet from amazon

Peloton at Dicks Sporting Goods

You shop for Peloton equipment at Dicks Sporting Goods locations. Of course, this is in addition to Peloton showroom locations.

Right now, it appears that most hardware and only a few accessories will be for sale at Dicks locations.

This includes:

  • Original Peloton Bike
  • Bike Plus
  • Peloton Tread
  • The Peloton Guide

In addition, you’ll be able to shop online on the Dicks website for Peloton equipment. As far as accessories, only the bike mat and cycling shoes are listed.

Finally, I didn’t see the new Peloton rowing machine listed at Dick’s. I guess you’ll still have to go to a Peloton showroom to try out the Peloton Row, like I did in NYC.

Dicks Sporting Goods locations with Peloton

Of course, there are many more Dicks locations than there are Peloton stores.

For example, there are 850 locations in the Dicks Sporting Goods family of retailers.

This includes Going Going Gone, the Dicks outlet.

On the other hand, there are fewer than 100 Peloton showrooms and stores in the United States.

So if you want to shop in person for Peloton equipment, it will be much easier to visit Dicks.

That being said, not every single Dicks location has Pelotons in store.

It’s like Hydrow at Best Buy.

I had to travel to Ohio to try out the Hydrow rower for this review.

This link on the Dicks website will take you to a directory of locations with equipment in store.

Right now, these are the states where you’ll find a Dicks Sporting Goods with a Peloton store inside:

  • Arizona
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Idaho
  • Iowa
  • Illinois
  • Indiana
  • Kansas
  • Kentucky
  • Massachusetts
  • Maryland
  • Maine
  • Michigan
  • Minnesota
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • Ohio
  • Oregon
  • Pennsylvania
  • Rhode Island
  • Tennessee
  • Texas
  • Utah
  • Virginia
  • Washington State
  • Wisconsin

How Peloton purchases will work at Dicks Sporting Goods

From a Peloton and Dicks press release announcing the partnership:

“DICK’S teammates will be trained by Peloton to be fully knowledgeable about Peloton’s suite of equipment to help consumers choose the best products for them. At launch, deliveries will be fulfilled via Peloton’s traditional expert in-home delivery and set up, with select purchases available for in-store carryout.”

Peloton and the University of Michigan

In 2023 Peloton and the University of Michigan announced a new partnership. Part of that partnership includes adding co-branded bikes to the sidelines of football games at the Big House in Ann Arbor.

Peloton hotel collabs

When hotels first started offering Pelotons in their gyms, it was because of Peloton’s partnerships with the various Marriott brands.

Primarily, you would find Pelotons in Westin brand hotels.

This was the impetus for me to start covering hotels with Pelotons.

Then, in 2022, Peloton announced a new collaboration. This time it was Hilton hotels. Here are the details.

Hilton Hotel Finder

In Fall 2022 Hilton hotels announced that they were putting Peloton bikes in every U.S. Hilton hotel by year’s end.

That’s great news for Peloton users.

However, in early 2023, my husband stayed at an Embassy Suites by Hilton hotel in Deerfield Beach, Florida, and there was not a Peloton in sight in the hotel gym.

So, caveat emptor.

Also, not all Hilton hotels have Hilton in the name, though many do.

Therefore, if you’re looking for a Hilton hotel, you should know all of the brands in the Hilton family.

You’ll find them in alphabetical order here in my Hilton Hotel Finder.

I’ve included a link directly to each Hilton brand so you can book a room directly with Hilton.

Finally, even if a Hilton hotel doesn’t have a Peloton bike, you may want to book a stay in a Five Feet to Fitness room.

These guestrooms have workout centers in them, including 11 different pieces of cardio and strength equipment.

Peloton music collabs

I’ve always loved Peloton’s themed classes. This is especially true when it comes to music genres or specifically artists.

So as far as Peloton’s music partnerships, they run the gamut.

This includes the various artists series, its partnership with Beyonce (which also benefited students at historically Black colleges and universities) and Spotify.

UHC Peloton partnership

UHC stands for United healthcare. And the partnership it has with Peloton is with regards to membership discounts.

That is, United Healthcare offers $100 a year in fitness reimbursements. That includes people who workout using their Peloton.

Peloton Delta Airlines partnership

As I wrote about in this article about using Peloton while traveling, Peloton’s Delta Partnership is all about bringing classes to the seatback TVs in flight.

It’s called Peloton in the Clouds.

peloton classes in the clouds delta airlines

Yeah, it seems kind of crazy to imagine doing chair yoga in the middle seat.

However, the Peloton Delta offerings also include meditation classes.

You don’t need a lot of room for that. 

Final thoughts on Peloton collabs

I’m sure that as time goes on, Peloton will develop many more brand collabs. Nonetheless, until I wrote this article, I hadn’t really stopped to consider how many already existed.

If I’ve somehow missed a partnership or if you need more information about one I have mentioned, please post a comment and let me know.

Finally, you can read my roundup of these Peloton partnerships on Flipboard.

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